Have you ever wondered about commercials for beer, cereal, snacks, casual dining restaurants? No? You've probably watched hours of them and those luscious shots of perfectly coiffed ice cream cones or a cyclone of pure beer didn't come easy.
I went to Hoboken, New Jersey to visit the 10,000 square foot ARF and Co. studios where they specialize in making food look positively pornographic. Side note: The camera array used in the Matrix for that wrap around a fight scene look was developed by the studio.